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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
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List Price:
$51.95
Homebizpc.com Price:
$37.92
Your Savings: $ 14.03 ( 27% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Delmar Cengage Learning
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.827
EAN: 9781401848873
ISBN: 1401848877
Label: Delmar Cengage Learning
Manufacturer: Delmar Cengage Learning
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2005-09-02
Publisher: Delmar Cengage Learning
Studio: Delmar Cengage Learning
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Editorial Reviews:
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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
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Spotlight customer reviews:
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Customer Rating:
Summary: Excellence Exhibitted
Comment: This product arrived swiftly and in the excellent condition I expected. Thank you! It is wonderful!
Customer Rating:
Summary: Horribly designed, can't stop puking
Comment: I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.
The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.
Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.
Customer Rating:
Summary: Beginner's Guide to Branding...
Comment: Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.
Make sure you understand what a brand is first, though... read "The Brand Gap" first.
Customer Rating:
Summary: Future oriented
Comment: I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.
Customer Rating:
Summary: The Best Book on Branding
Comment: I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.
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