Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides)

	List Price: $42.95 Homebizpc.com Price: $28.35 Your Savings: $ 14.60 ( 34% ) Subject To Change Without Notice Availability: Usually ships in 24 hours Manufacturer: Morgan Kaufmann
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Binding: Paperback Dewey Decimal Number: 658.472 EAN: 9781558609167 ISBN: 1558609164 Label: Morgan Kaufmann Manufacturer: Morgan Kaufmann Number Of Items: 1 Number Of Pages: 200 Publication Date: 2003-06 Publisher: Morgan Kaufmann Studio: Morgan Kaufmann
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Editorial Reviews: Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference guide for business intelligence terminology. Business Intelligence is part of Morgan Kaufmann's Savvy Manager's Guide series. * Provides clear explanations without technical jargon, followed by in-depth descriptions. * Articulates the business value of new technology, while providing relevant introductory technical background. * Contains a handy quick-reference to technologies and terminologies. * Guides managers through developing, administering, or simply understanding business intelligence technology. * Bridges the business-technical gap. * Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.
Spotlight customer reviews: Customer Rating: Summary: Useful introduction to the vocabulary, practices, and key concepts of Business Intelligence Comment: I've been doing database design and social service program evaluation on a shoestring budget for almost a decade. I bought this book to get a broader understanding of the world of business intelligence and develop a definitional knowledge of the trade lexicon. This book served its purpose well. Though this reads like an encyclopedia, it's possible for someone with data management experience to get through this from cover to cover and come out with an improved ability to understand current best practices as well as devise and justify credible strategies for turning raw data into useful knowledge. Of course, it would take a lifetime to master the technical aspects of implementing a business intelligence system, but this book should facilitate dialogue between technical specialists and managers, with particular emphasis on the business value of technologies such as data warehousing, data mining, appropriate emphasis on data quality, etc. Though budget limitations would prevent implementation of anything but a primitive business intelligence program at my organization, I found this book to be enlightening and relevant on many levels. Some insights include: -The 80/20 rule for prioritizing IT projects- i.e., 80% of the functionality can be developed with 20% of the work -Need to cultivate believability and avoid overpromising -Business rules approach- abstracting and separating business logic from implementation -Realistic emphasis on data quality -70% of effort in data warehousing = data preparation (data integration, data quality) -Useful overview of publicly available data sources (e.g. census records and other government info) -Critical need for improved partnership between business and IT leaders; IT needs to learn business process modeling, business managers need to understand applications Customer Rating: Summary: Excellent Book for BI Overview Comment: Bought this book to review for our company as a suggested reading to other members of management. David wrote a very good book and kept the language to a level understandable to business people without technology experience. This is an excellent overview of BI and can also be used as a good refresher for those who have been out of the BI world for some time. I would buy this book again and I do recommend this book to people who want more understanding of BI. Customer Rating: Summary: Discover the full corporate impact of having a Business Intelligence Strategy Comment: I have been in the BI world since 1994 and I have read lots of white papers, articles, and books on Business Intelligence; today, the Savvy Manager's Guide on BI is my reference. I would certainly recommend it to every person in charge of a BI project, but, most importantly, to any executive who is not sure what BI really is and above all what BI can bring to their company. BI is a serious matter, and today, although executives start becoming BI-aware, there still are too many of them for whom BI is "just another expensive IT project". David Loshin did such a great work at explaining the impact of supporting the implementation of a Business Intelligence Strategy at the corporate level! Customer Rating: Summary: Everyone has some friends Comment: I had the misfortune of getting the book from the author when I attended a BI session where he was the guest feature. He was terrible; did not have one straight answer for even simple questions. The book does not have even one original thought and is re-hash of good books written earlier. Of-course it would have been a huge surprise if it did. I had, happily, forgotten about that wasted afternoon and this crappy book till a search on 'analytics' revealed that this book has such high ratings from readers. Then I was somewhat relieved to see that it was just 6 of the author's close friends who had sent in the reviews. PLEASE save yourself the money and take a look at this book at a bookstore/library before you invest your time and money in it. Customer Rating: Summary: Great Pimer for BI Comment: This book is a great primer for BI. If you only plan to read one book on the subject, this would be a good choice. More Reviews