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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
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List Price:
$22.95
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$15.61
Your Savings: $ 7.34 ( 32% )
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Availability: Usually ships in 24 hours
Manufacturer: No Starch Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 338.761004165
EAN: 9781593270100
Format: Illustrated
ISBN: 1593270100
Label: No Starch Press
Manufacturer: No Starch Press
Number Of Items: 1
Number Of Pages: 323
Publication Date: 2004-01
Publisher: No Starch Press
Studio: No Starch Press
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Editorial Reviews:
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Apple Confidential examines the tumultuous history of America’s best-known Silicon Valley start-up – from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple’s recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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Spotlight customer reviews:
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Customer Rating:
Summary: Great History of Apple
Comment: This is a great book that talks about the History of Apple Computer. I couldn't put it down and it was fun walk down memory lane of Apple computers and tech history.
Customer Rating:
Summary: Great reading
Comment: This book contains all the informations a mac lover like me need to know to understand how the Apple has born. This is a very nice reading for me, I've readed it in few days. Very good also the notes at the sides.
A must for all mac fanatics in the world. Thanks Owen. Luca.
Customer Rating: 
Summary: Not too bad.
Comment: Don't just buy the book because you love Apple or the review is good. Go to local book store and see the book yourself first before buy one.
Customer Rating:
Summary: Really thorough
Comment: This is the most thorough book on Apple's history that I've ever seen, can't wait for Apple Confidential 3.0
Customer Rating:
Summary: well-written and well-researched
Comment: After reading the insufferable iWoz, I wanted a book about the early days of Apple that didn't suck. A friend gave me Apple Confidential 2.0 for my birthday, and it was just what the doctor ordered. It emphatically didn't suck.
This is a well-written account of Apple, from the early pre-Apple blue box days through the book's 2004 publication. Instead of taking a traditional day-by-day walk through the company's history, Linzmayer arranges his chapters by topic. This makes following the individual threads of Apple much easier. Extra quotes and notes are included in the margins, which add colour and depth to the story. Jef Raskin, who unabashedly called himself the father of the Macintosh, said that this book was the most accurate depiction of how the original Mac was created.
Each chapter mostly stands alone. Since each chapter covers only one topic (say, the development of the Newton), some of the chapters in the tumultuous 90s are a bit hard to follow if you're not already aware of certain pieces of Apple history. Many topics are referenced without a word of explanation, just an occasional pointer to the later chapter. The most glaring examples of this are the references to Be, the Star Trek project, and Copland.
The chapter about the Star Trek project is a great example of another problem of the book. It's too early to talk about more recent developments. Star Trek was the project started in 1992 to bring the Mac OS to Intel. According to this book, the project was shelved in 1993. Typing on a MacTel today, it's obvious that the project was resurrected. I know that I'm not alone in wondering how this actually came about.
Even with those complaints, I recommend the book. The early days of Apple are interesting indeed, and understanding them is critical to understanding Apple today.
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